Toyota, VH1 Save The Music Foundation continuing music education
The interactive and social campaign asks musicians and fans to express what music means to them
Toyota and VH1 Save The Music Foundation are continuing to support music education in schools. Each year, the two organizations team to contribute grants toward instruments and valuable resources to assist music education programs in public schools.
This Toyota Giving and VH1 Save The Music interactive campaign is designed to raise awareness of the importance of music education and inspire musicians and fans to share their answer to the fundamental question, “What does music mean to you?” The campaign benefits VH1 Save The Music Foundation, a national nonprofit organization committed to restoring music education programs in America’s public schools. At the end of each campaign, Toyota presents a Music Technology grant to a school, which will support programs for electronic music creation, recording and production, including DJ’ing, beat making, songwriting, producing and engineering.
Since its inception, the Toyota Giving campaign has collectively donated $110,000 to VH1 Save The Music Foundation and has benefitted disadvantaged schools by providing musical instruments and increasing the number of music teachers on staff to support sustainable music education programs. Each campaign has culminated in a school assembly supported by surprise appearances from musicians such as GRAMMY Award-winning rock band Imagine Dragons, pop singer Santigold, and urban gospel singer Sir The Baptist. As a result of the Toyota grants, over 3,370 students have been able to experience the power of making music.
“Toyota is proud to enter into our fourth year of partnership with VH1 Save the Music to support their mission to help kids, schools and communities realize their full potential through the power of making music,” says Steven Curtis, vice president of media and engagement marketing, Toyota Motor North America.
“We are dedicated to ensuring that all students have access to the tools they need to be successful in school and beyond, and it is thanks to our partners that we can make this happen!” states Henry Donahue, Executive Director of VH1 Save The Music.
The VH1 Save The Music Foundation raises awareness of the importance of childhood music education. Founded in 1997 as the first organization of its kind, VH1 Save The Music has donated $54 million in new musical instruments to more than two thousand public schools in 257 school districts around the country, positively impacting the lives of millions of students.